1. Introduction

This Cookie Policy ("Policy") explains how Biz by Aroon Fintech ("Biz", "we", "our", or "us") uses cookies and similar technologies when you visit or use https://biz.aroonfintech.com and any related websites, applications, portals, or digital services operated by Biz by Aroon Fintech.

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Biz by Aroon Fintech is operated by Aroon Fintech Private Limited, together with the applicable Aroon Fintech entity providing the Services in the relevant jurisdiction.

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This Policy should be read together with our Privacy Policy, Data Processing Policy, Terms & Conditions, and other legal notices published on the Platform.

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2. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, tablet, or other device when you visit a website.

Cookies help websites:

• recognise your device;

• remember your preferences;

• improve website performance;

• enhance security;

• analyse website usage;

• personalise content; and

• support certain website functions.

Cookies do not generally identify you personally unless combined with other information.

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3. Similar Technologies

In addition to cookies, Biz by Aroon Fintech may use similar technologies including:

• web beacons;

• tracking pixels;

• local storage;

• session storage;

• software development kits (SDKs);

• device identifiers;

• browser storage;

• server logs; and

• other technologies that perform similar functions.

For simplicity, all such technologies are referred to in this Policy as "Cookies."

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4. Types of Cookies We Use

Depending on the Services you use, we may use the following categories of Cookies.

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A. Strictly Necessary Cookies

These Cookies are essential for the operation of the Platform.

They may be used to:

• maintain user sessions;

• authenticate users;

• prevent fraud;

• protect account security;

• balance network traffic;

• remember privacy preferences;

• enable secure login;

• process form submissions; and

• provide core website functionality.

Without these Cookies, certain parts of the Platform may not function properly.

These Cookies generally do not require consent where permitted by Applicable Law.

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B. Functional Cookies

Functional Cookies remember choices made by Users to improve their experience.

Examples include:

• preferred language;

• region;

• accessibility settings;

• login preferences;

• display preferences;

• saved forms;

• user interface settings.

These Cookies help provide a more personalised experience.

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C. Performance & Analytics Cookies

These Cookies help us understand how visitors interact with our Platform.

Information collected may include:

• pages visited;

• navigation paths;

• device type;

• browser type;

• operating system;

• session duration;

• referral source;

• error reports;

• performance metrics.

Analytics Cookies help us improve website usability and performance.

Where required by Applicable Law, these Cookies will only be used after obtaining your consent.

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D. Security Cookies

Security Cookies assist in protecting both Users and the Platform by helping detect:

• fraudulent activity;

• suspicious logins;

• malicious traffic;

• automated attacks;

• unauthorised access;

• abuse of the Platform.

These Cookies support the integrity and security of our Services.

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E. Marketing & Advertising Cookies

Subject to Applicable Law and your consent where required, Marketing Cookies may be used to:

• measure advertising performance;

• understand campaign effectiveness;

• display relevant advertisements;

• limit repetitive advertisements;

• measure conversions;

• personalise marketing communications.

Biz by Aroon Fintech does not sell Personal Data to advertisers.

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F. Third-Party Cookies

Certain Cookies may be placed by trusted third-party service providers engaged by Biz by Aroon Fintech.

These providers may assist with:

• website analytics;

• payment services;

• fraud prevention;

• identity verification;

• customer support;

• website security;

• cloud infrastructure;

• marketing tools;

• embedded content; and

• performance monitoring.

The use of third-party Cookies is subject to the privacy policies of the relevant third parties.

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5. Why We Use Cookies

We use Cookies for purposes including:

• operating the Platform;

• maintaining security;

• remembering preferences;

• improving website performance;

• analysing traffic;

• detecting fraud;

• troubleshooting technical issues;

• enhancing user experience;

• complying with legal obligations; and

• supporting business operations.

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6. Legal Basis

Where GDPR, UK GDPR, or similar laws apply:

• Strictly Necessary Cookies are processed on the basis of our legitimate interest in providing secure and functional Services or because they are necessary for the requested service.

• Functional, Analytics, and Marketing Cookies are used only where you have provided consent, unless another lawful basis applies.

You may withdraw your consent at any time through our Cookie Preference Centre or browser settings.

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7. Cookie Consent

When you first visit the Platform, you may be presented with a Cookie Banner or Cookie Preference Centre.

Where required by Applicable Law, you may:

• accept all Cookies;

• reject non-essential Cookies;

• customise Cookie preferences; or

• change your preferences at any time.

Your preferences will apply only to the device and browser from which they are selected unless otherwise supported by our consent management system.

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8. Managing Cookies

Most internet browsers allow Users to:

• view stored Cookies;

• delete Cookies;

• block Cookies;

• block third-party Cookies;

• clear browsing data;

• configure Cookie preferences.

Please note that disabling certain Cookies may affect the functionality, performance, or availability of parts of the Platform.

 

9. Third-Party Services

Biz by Aroon Fintech may use third-party technologies that set Cookies or similar identifiers.

Examples may include providers of:

• analytics services;

• payment processing;

• customer support;

• fraud prevention;

• CAPTCHA and bot detection;

• cloud hosting;

• identity verification;

• website optimisation;

• marketing tools.

We encourage Users to review the privacy policies of these providers where relevant.

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10. International Users

As a global Platform, Cookies and related information may be processed in multiple jurisdictions.

Where Personal Data collected through Cookies is transferred internationally, Biz by Aroon Fintech implements appropriate safeguards as required by Applicable Law, including where applicable:

• adequacy decisions;

• Standard Contractual Clauses (SCCs);

• UK International Data Transfer Addendum;

• contractual safeguards; or

• other recognised legal transfer mechanisms.

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11. Data Protection

Information collected through Cookies may constitute Personal Data under Applicable Law.

Where this occurs, such information will be processed in accordance with:

• our Privacy Policy;

• our Data Processing Policy;

• Applicable Laws; and

• appropriate security measures designed to protect Personal Data.

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12. Retention

Cookies remain on your device for different periods depending upon their purpose.

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Session Cookies

Session Cookies expire automatically when you close your browser.

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Persistent Cookies

Persistent Cookies remain on your device until:

• their specified expiration date;

• manual deletion by the User; or

• removal through browser settings.

Retention periods vary depending upon the specific Cookie and its purpose.

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13. Changes to this Policy

Biz by Aroon Fintech may amend this Cookie Policy from time to time to reflect:

• changes in technology;

• changes in legal requirements;

• changes to our Services;

• operational improvements;

• new Cookies or tracking technologies.

The latest version will always be published on the Platform with an updated Effective Date.

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14. Contact Information

If you have any questions regarding this Cookie Policy or our use of Cookies, please contact:

 

Biz by Aroon Fintech

Operated by Aroon Fintech Private Limited, together with the applicable Aroon Fintech entity providing the Services.

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Email: support@aroonfintech.com

Website: https://biz.aroonfintech.com

 

If you are located in a jurisdiction where you have additional rights under applicable data protection laws, you may also exercise those rights by contacting us using the details above.

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By continuing to use the Platform after providing or managing your Cookie preferences, you acknowledge that Cookies may be used in accordance with this Cookie Policy and your selected preferences.